Bhushan Wable - SEO & Digital Marketing Expert

Source Owned Media: You’re In Control   Owned media properties and content are anything that you direct and control. As you can see in the chart above, this includes anything from websites to your own social media pages. You can fill these spaces with any content that you choose to help attract, engage, and convert your receiving audience into paying customers. Most marketers understand the need for some form of owned content on their website, but the exact mix of what social accounts to use, etc. really depends on where your audience is. Since you have control over the messaging with owned media, it’s an important category to not only start but grow over time. Some great ways to grow opted-in audiences for your owned content include: Optimizing your website for search engines Developing a content marketing campaign (blogs, case studies, etc.) Growing your email subscription lists Creating an engaged community on social media Paid Media:...

  Local SEO Ranking Factors  that will drive highly Influence local traffic for your business. Local SEO allows the searcher ultimate convenience to quickly find a business near them and see hours, phone numbers, reviews, and more without clicking through a website. Ranking locally for your business is vital and local SEO must be a critical component of your overall optimization strategy if you hope to increase your odds of getting ranked in local searches. Small businesses are realizing the potential of a comprehensive local SEO campaign as it brings them tremendous amounts of search visibility, and the ability to connect with local customers.    With this increased awareness into the benefits of local search , comes a complicated search algorithm system that has dramatically changed over the last few years. Google and search engines alike are continually looking for ways to provide users with the most valuable and helpful information nearby; therefore, ranking w...