Bhushan Wable - SEO & Digital Marketing Expert

  Google Ads Campaign - The Ultimate Step-by-Step Guide Reach new customers and grow your business with Google Ads Campaign. These guides are designed to get you up to speed quickly, so you can create successful ads and turn your advertising investment into revenue. Just pick the path that's right for you to begin! However, before you can get started, you’ll need to know how to use Google Ads Campaign effectively in order to maximize the return on investment from your  advertising spend  and avoid making mistakes.  This Google Ads guide for beginners will take you through everything that you need to know in Google Ads, from start to finish. We’ll cover everything, from why Google Ads is worth your time and money to a step-by-step tutorial to getting started and maximizing your potential.  That’s why I’m going to walk you through 8 steps to set up a campaign even if it’s your first time logging into Google Ads .  1. Define your objective Each campaign begins...

Source Owned Media: You’re In Control   Owned media properties and content are anything that you direct and control. As you can see in the chart above, this includes anything from websites to your own social media pages. You can fill these spaces with any content that you choose to help attract, engage, and convert your receiving audience into paying customers. Most marketers understand the need for some form of owned content on their website, but the exact mix of what social accounts to use, etc. really depends on where your audience is. Since you have control over the messaging with owned media, it’s an important category to not only start but grow over time. Some great ways to grow opted-in audiences for your owned content include: Optimizing your website for search engines Developing a content marketing campaign (blogs, case studies, etc.) Growing your email subscription lists Creating an engaged community on social media Paid Media:...