Bhushan Wable - SEO & Digital Marketing Expert

  Social Media Marketing for Your Business For a business, having a Social Media Marketing is essential for increasing brand awareness, reaching your target audience, and driving sales. For businesses focused on community and individual customers, this makes social media a powerful platform for connecting directly with an audience to build brand awareness and brand loyalty. Social media is also an effective platform for lead generation. Social media is now an important part of an inbound marketing strategy.  Social Media is all about your customer and how you can help them. If you're successful on social media, you'll have an opportunity to interact with your customers one-on-one depend your relationships, and earn their trust. Even when they're not on your site or in your store. Ask yourself what social media channels they're on and whether they want to interact with you there. Then map your customer's pain points and figure out the kind of content you can create...

Source Owned Media: You’re In Control   Owned media properties and content are anything that you direct and control. As you can see in the chart above, this includes anything from websites to your own social media pages. You can fill these spaces with any content that you choose to help attract, engage, and convert your receiving audience into paying customers. Most marketers understand the need for some form of owned content on their website, but the exact mix of what social accounts to use, etc. really depends on where your audience is. Since you have control over the messaging with owned media, it’s an important category to not only start but grow over time. Some great ways to grow opted-in audiences for your owned content include: Optimizing your website for search engines Developing a content marketing campaign (blogs, case studies, etc.) Growing your email subscription lists Creating an engaged community on social media Paid Media:...