Grow Your Business Certificate Test - Question & Answer

Meta Small Business Academy Grow Your Business Certificate Test - Question & Answer 

Test your knowledge to earn a Meta Small Business Academy skilling certificate for Grow your business. Successfully complete the test to earn your Meta Small Business Academy skilling certificate in Grow your business. This test has 10 questions. You must get 7 questions correct to pass.  After successfully completing the test, you will receive a personalized downloadable certificate of completion, signifying your expertise in Grow your business.  

Meta Small Business Academy Grow Your Business Certificate


Question 1

A shoe retailer plans to run a campaign for 3 months to launch a new line of sandals. An advertiser recommends using advanced matching so the retailer can understand the actions people take after seeing their ads. The retailer has a large group of loyal customers and is concerned that customer info will be exposed.

How should the advertiser respond to the retailer? 

Answer: Customer info must be hashed before transmission.

Question 2

A coffee brand plans to launch a new flavor of coffee. The brand has several ads available and wants to be able to determine which ads are most successful. The brand uses the Shopify platform. An advertiser recommends automatic advanced matching.

What should this brand have in place to use automatic advanced matching? 

Answer: Form fields for info such as visitor email addresses

Question 3

An electronics brand develops a line of laptop computers that includes models at various price points. The brand wants to know which customers view the higher-priced models with all of the available features so they can follow up with a special offer.

What should the brand set up to achieve this goal? 

Answer: Custom event

Question 4

A clothing brand sells items online, through an app, and offline. The brand needs to know which customers have viewed content online and through its app. 

How should the brand achieve this goal? 

Answer: Select consistent events across channels  

Question 5

A beverage brand wants to increase product sales during the upcoming holiday season. In its last campaign, the brand had trouble finding a specific audience for its products. The brand wants to define a specific event in its sales funnel to find the audience most likely to buy its products. 

Which tool will help the brand achieve this goal? 

 Answer: Custom events

Question 6

A new clothing brand wants to encourage customers who add clothing to their online carts to complete a purchase. The brand recently launched their app and does not want to release a new version. The brand does not have a developer to write code.

Which type of implementation should this brand use?

Answer: Codeless event setup

Question 7

A home renovation company wants to increase their number of leads in kitchen remodeling. The company runs a video carousel ad with a "Get Offer" call to action button and delivers the ad in Facebook Feed to people in the US ages 18 and over.

How should the company optimize lead quality?

Answer: Integrate Conversions API with the CRM system

Question 8

A landscaping company adds snow removal to its list of services and wants to know whether potential customers would be interested in these services specifically. The company's focus is on quality of leads, not volume. The company is usually on site working during the day but plans to follow up by phone after business hours.

What should the company use to achieve this goal? 

Answer: High-intent instant forms

Question 9

A bakery wants to generate leads for the upcoming holiday season. The bakery wants to feature their holiday cookie trays, which serve at least 50 people. The bakery's goal is to attract long-term customers who will buy in larger quantities instead of many customers who will place smaller orders.

What should the bakery use to achieve this goal? 

Answer: Messages

Question 10

A hotel brand receives a reservation from a customer. The brand confirms the reservation and encourages the customer to sign up for their newsletter to help the customer stay up to date on the latest deals and promotions.

Which phase of the customer journey is the hotel brand participating in? 

Answer: Loyalty


Location: India

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