Meta Small Business Academy WhatsApp Marketing Certificate Test - Question & Answer

 

Meta Small Business Academy WhatsApp Marketing Certificate Test - Question & Answer

Test your knowledge to earn a Meta Small Business Academy skilling certificate for WhatsApp. Successfully complete the test to earn your Meta Small Business Academy skilling certificate in WhatsApp. This test has 10 questions. You must get 7 questions correct to pass.  After successfully completing the test, you will receive a personalized downloadable certificate of completion, signifying your expertise in WhatsApp.

Meta Small Business Academy WhatsApp Marketing Certificate


Question 1

A retailer recently opened an online shop through a Facebook business Page and wants to make sure customers can message them directly on WhatsApp from the page. 

Which WhatsApp button should be used to achieve this goal?

Answer: Call-to-action

Question 2

An online retailer uses a QR code so that customers can contact them directly without their phone number.

What can the retailer use in addition to the QR code to save time for customers who want to contact the retailer? 

Answer: A pre-written message

Question 3

An online retailer decides to use an ad that will click to WhatsApp. After completing the ad process from the WhatsApp Business App, the retailer wants to view the ad to make sure there are no errors.

What must the retailer select to view the ad? 

Answer: Go To Ad Center

Question 4

An online retailer wants to use an ad that clicks to WhatsApp to offer customers special promotions.

How will this strategy support the retailer's business? 

Answer: Build loyalty

Question 5

An online retailer struggles to scale and streamline customer communication. Their goal is to use the WhatsApp Business app to send automated responses to common customer questions.

Which messaging tool will help achieve this goal?

Answer: Quick Replies

Question 6

An online shop wants to reduce the amount of time it takes to make product recommendations to customers. The shop decides to create a Facebook Shop to allow customers to share their carts with them.

What benefit does this provide to the retailer? 

Answer: Opportunity to upsell additional items

Question 7

A catering business plans to use ads that click to WhatsApp to advertise in neighboring cities. The business plans to use these ads across multiple social media platforms, including Facebook and Instagram.

Which best practice should the business use to make sure these ads maximize reach to potential customers? 

Answer: Automatic placements

Question 8

A catering business plans to use ads that click to WhatsApp to advertise in neighboring cities. The goal is to encourage customers to take advantage of their catering services and share images of signature dishes.

Which best practice should the business use to make sure these ads maximize reach to potential customers? 

Answer: Use effective ad creative

Question 9

An online retailer is creating an ad that clicks to WhatsApp from the WhatsApp Business app.

What is the last step the retailer must take to make sure this ad is created? 

Answer: Tap promote now

Question 10

An online retailer wants to include a function on their website that provides customers with warranty and shipping information.

Which tool should the retailer integrate with their WhatsApp Business platform to address this need?

Answer: CRM system 

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