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Question & Answer - Meta Small Business Academy Instagram Marketing Certificate Test

Question & Answer - Meta Small Business Academy Instagram Marketing Certificate Test 

Meta Small Business Academy Instagram Marketing Certificate


Successfully complete the test to earn your Meta Small Business Academy skilling certificate in Instagram. Successfully complete the test to earn your Meta Small Business Academy skilling certificate in Facebook. This test has 10 questions. You must get 7 questions correct to pass. After successfully completing the test, you will receive a personalized downloadable certificate of completion, signifying your expertise in Facebook.

Question 1

A sporting goods retailer creates a professional account on Instagram. The retailer actively uses the new profile for 1 month and reaches 1000 followers. The retailer creates posts around four different types of sports and wants to know which posts generated the most interest to build that customer base.

Where can the retailer find this information? 

Answer: Professional Dashboard

 

Question 2

A retailer creates a professional account on Instagram for a bicycle renting business. After launching an Instagram presence, the retailer receives a lot of messages asking about price, bicycle type, and length of rental. The retailer needs to filter the messages to organize requests.

Within the Instagram business account, where can the retailer move messages that have been read to organize their inbox? 

Answer: General messages

Question 3

An advertiser is helping a client convert their marketing presence into an Instagram Business Account. The client is primarily concerned with brand recognizability and ensuring customers can recall their brand at a later time.

How should the advertiser help the client achieve this goal? 

Answer: Establish a consistent color scheme across posts

Question 4

An online retailer wants to utilize Instagram to interact with customers in real time to showcase products and answer questions.

Which content format should be used to achieve this goal? 1

Answer: Instagram live

Question 5

An advertiser is helping a client convert a recent Instagram post into an Ad. The client wants the ad to highlight the capabilities of their latest product.

Which goal should the advertiser choose to help the client achieve this goal? 

Answer: More Profile Visits

Question 6

A brand has been using Instagram Ads for 3 months but is not satisfied with the amount of engagement. At a marketing meeting with an advertiser, the brand asks to see more interaction among followers and profile visitors.

How should the advertiser help the client achieve this goal?

Answer: Enable a 'Swipe Up' message on the Ad

Question 7

An online retailer is creating an ad using Instagram and wants to make sure the ad encourages customers to sign up for their mailing list.

Which goal should the retailer select prior to creating the ad?

Answer: More website visits

Question 8

A retailer creates their first Instagram ad. The retailer likes the photo in the ad but wants to share more information than just the photo can share. The retailer wants to add more context to the ad and emphasize information about the new product.

Which Instagram story tool should the retailer use to achieve this goal? 

Answer: Text

Question 9

A brand is interested in the age of their audience. Prior to using Instagram Ads, the brand learned that their audience is made up of three broad age categories: 21-29, 30-45 and 46-60. The brand knows the age categories but does not know the number of people in each age category.

Which sticker should the brand use to learn this information about their audience? 

Answer: Quiz

Question 10

A DIY creator has been using Instagram lives to introduce new instructional courses. The creator spends the bulk of the time during lives to demo course content. Most viewers exit the live after a few minutes before the live ends.

What should the creator do to encourage users to stay on the live?

Answer: Engage the audience by responding to comments and questions     

 

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