Why you want to Improve Local SEO?

 



Local SEO is a search engineoptimization (SEO) strategy that helps your business be more visible in local search results on Google. Any business that has a physical location or serves a geographic area can benefit from local SEO.

If you search for something like [restaurants] local results may appear as the default view above all organic content. Google has detected that you have an immediate, local need.

The information available in local search results – business name, address, phone number, website, photos and videos, customer reviews and star ratings, and more

 

Here are a few stats that prove how important local search continues to be for businesses:

• According to Google, 76% of people who conduct a local search on their smartphone visit a business within 24 hours, and 28% of those searches result in a purchase.

• 30% of all searches it processes are related to location, also according to Google.

• 61% of consumers said in a recent local search survey that they search locally every day.

• A recent local SEO survey found that 82% of consumers read online reviews for businesses during a local search and spend close to 14 minutes doing so before making a decision.

• 86% of people rely on Google Maps to find the location of a business.

• Yelp appears in the top five search results for SMB searches 92% of the time.

• Worldwide, 74% of in-store shoppers who performed their search before physically arriving at the store said they searched for things like [closest store near them], [locations], [in stock near them], and other types of hyperlocal information.

• More than half of Internet users worldwide use a mobile device for their local searches.

·        • 83% of searchers use Google Search to learn more about nearby businesses; 55% use Google Maps, 44% Apple Maps, 39% turn to Yahoo, and 31% choose bing.

 

How Google Determines Local Ranking

The three main categories of local ranking factors, according to Google, are:

• Relevance.

• Distance.

• Prominence.

 

Relevance refers to how well a local Business Profile matches what someone is searching for. Add complete and detailed business information to help Google better understand your business and match your profile to relevant searches,” Google states in its help resource on how to improve your local ranking.

Google defines Distance as “how far each potential search result is from the location term used in a search. If a user doesn’t specify a location in their search, we’ll calculate distance based on what we do know about their location.”

And Prominence in this context refers to how well-known Google considers that business to be. This is perhaps the most complex of the local ranking factor categories, as search algorithms try to factor offline prominence into the equation, as well.


Benefits of local SEO include:

• Increased organic traffic.

• More relevant traffic.

• Reduced ad costs.

• Higher website authority.

• More customer reviews.

• Increased brand awareness and trust.

• More localized backlinks.

• Improved social signals.

• Better website experience for users.

 

 

Reach out to me for: International & Local SEO Services, Digital Marketing, Social Media Marketing, Search Engine Marketing, Online Advertising, Social Media Advertising Campaigns, Google ads consultant, Google AdWords PPC Account Management, Lead Generation, Small Business Digital Marketing Consultant, Facebook Advertising Campaigns, Twitter Advertising Campaigns, Instagram Advertising Campaigns, LinkedIn Advertising Campaigns,

Contact Me: Mobile: +91 8796090783 (WhatsApp), Email: bhushanwable@gmail.com   LinkedIn Profile: https://www.linkedin.com/in/bhushan-wable/ 

Website: https://seo-experts.in/ 


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