Meta Small Business Academy Facebook Marketing Certificate Test - Question & Answer

 

Meta Small Business Academy Facebook Marketing Certificate Test - Question & Answer 

Meta Small Business Academy Facebook Marketing Certificate


Test your knowledge to earn a Meta Small Business Academy skilling certificate for Facebook. Successfully complete the test to earn your Meta Small Business Academy skilling certificate in Facebook. This test has 10 questions. You must get 7 questions correct to pass. After successfully completing the test, you will receive a personalized downloadable certificate of completion, signifying your expertise in Facebook.

Question 1. A tattoo business uses Facebook as a tool to reach new clients. Their posts receive a lot of attention in the form of likes, comments, and Question . The business struggles to convert online traffic into shop traffic.

What should the business do?

Answer: Create an action button


Question 2. A food truck business uses Facebook to communicate with its customers. The food truck has a rotating menu and sets up for business at a different location each day of the week. They have become more popular, and their Facebook page receives many Question uestions about their menu and location.

What should the business do?

Answer: Create a list of frequently asked questions and answers


Question 3. A photography company with a large online following experiences a decrease in sales. Their Facebook page continues to grow and they receive a large number of likes when a new photos are posted. The company only posts new photos after an event.

What should the company do?

Answer: Ask followers to share the posts with others


Question 4. A book retailer creates a Facebook business page. The retailer has a loyal customer base. Over the past year, they ran a series of promotions but received verbal feedback that customers were confused about the number and types of promotions. The success of the promotions has been inconsistent, and the retailer wants to make sure its customers remain engaged.

What should the retailer do?

Answer: Create a post that invites the audience to provide feedback


Question 5. A travel agency specializes in selling cruises. The agency is using its Facebook page passively to promote services and uses stock cruise photos and promotional materials as its post content. The agency has some engagement on its posts but wants to expand its reach.

What should the agency do? 

Answer: Share cruise stories frequently

 

Question 6. A music school is using Facebook to promote services and classes. The school gets a lot of Question on their posts about the abilities of their instructors and prices of their classes. The school is concerned about responding to the Question in an open forum.

What should the school do?

Answer: Message each user privately

 

Question 7. A dog grooming retailer wants to increase engagement on their Facebook posts. They get more likes each time they post a freshly groomed dog and want to leverage those likes to expand their online reach.

What should the retailer do? 

Answer: Create a cutest dog poll and ask users to share it


Question 8. A coffee company wants to raise awareness for a new flavor using a Facebook ad. The coffee company is also trying to increase their customer base by expanding their offerings.

Which type of goal should the coffee company set up for this ad?

Answer: Get more website visitors


Question  9. A ceramics company wants to start using Facebook ads to sell their products. They know many virtual sellers use the platform to promote their businesses. The company is concerned their products will be overlooked in the market.

Which content planning brief Question will help this company?

Answer: What makes your business stand out?


Question  10. A shoe retailer is using short video clips in their Facebook ads. The videos include images of shoes with text that only includes the style number and price. The retailer gets many views and positive comments on their posts but has a very low conversion rate.

Which creative approach consideration should the retailer refine? 

Answer: Copy

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